The Internet becomes even more pervasive, the importance of
search engine optimization continues to grow. You can make the most
of your Internet marketing efforts by following the same steps that
top ranking sites do for improving their rankings. You may think
that top ranking sites have to spend lots of money to get there. The
truth is that sites who come out on top, follow some basic search
engine optimization guidelines. These guidelines are easy to follow
and often cost little or nothing to put into practice.
- Manually register your site with DMOZ, also known as the
Open Directory Project. The Open Directory Project is the
largest, most comprehensive human-edited directory of the Web. It
is constructed and maintained by a vast, global community of
volunteer editors and feeds other leading web directories.
- Manually submit your site to Google. If you’d like to
wait, Google will eventually spider your site and return it in
search result listings related to your site name and keywords.
However, this may take some time. For faster inclusion, visit
Google and submit your site manually.
- Purchase a listing with Yahoo! Directory Submit. Yahoo!
like Google provides many search products. However, Directory
Submit is essential for any business on the web. For a fee of $299
Yahoo! will include your web site in their directory that fuels
websites like Yahoo!, MSN and AltaVista.
- Make sure you are using keywords with a high KEI. This
measure takes into consideration both the popularity and
competitiveness of your keywords. By focusing on keywords with a
higher KEI, you can optimize your chance for search engines to
select your site for keywords at little or no expense.
- Engage in a link building campaign. The more links you
have to your site, especially if they have a high Google Page
Rank, will signal Google and other search engines that your site
is important. A great way to do this is through article submission
or affiliate programs.
- Make your site easily to crawl. Search engine do not
like dynamic pages. Although this is changing with the advent of
Google Site Maps, it is still important to ensure that all search
engines can easily traverse your website. Make sure to use HTML
coding and avoid dynamically created pages.
- Be patient. Once you follow these suggestions, allow
search engines time to re-index your site. In the Internet age,
we’re looking for instant results. However, it does take some time
for all of your search engine optimization techniques to take
By implementing the suggestions we’ve discussed in this article,
your search engine optimization efforts can generate positive
returns. As the world of search engines continue to evolve, it's
important to learn about the latest techniques and requirements for
improving search engine results. Continue to focus on SEO. If you
do, you’ll find yourself at the top of the rankings!