If you have a website then you already know the importance of
traffic. Traffic is to Internet marketing as location is to real
estate. It's the only thing that really matters. If you cannot
generate targeted visitors to your site, you will not make any
Usually the owner or designer of the website is the person
designated to drive traffic to the site. The chief ingredient in
generating traffic is the search engine. Of coarse, you can use
advertising, but it's going to cost you. Using the search engines to
generate targeted (interested in your product) traffic is the least
expensive method known.
Unfortunately, many website owners do not understand the importance
of search engine visibility, which leads to traffic. They place more
importance on producing a "pretty" website. Not that this is bad,
but it is really secondary to search engine placement. Hopefully,
the following list of common mistakes, made by many website owners,
will help you generate more targeted traffic to your site...after
all, isn't that what you want.
1. Not using keywords effectively.
This is probably one of the most critical area of site design.
Choose the right keywords and potential customers will find your
site. Use the wrong ones and your site will see little, if any,
2. Repeating the same keywords.
When you use the same keywords over and over again
(called keyword stacking) the search engines may downgrade (or skip)
the page or site.
3. Robbing pages from other websites.
How many times have you heard or read that "this is the
Internet and it's ok" to steal icons and text from websites to use
on your site. Don't do it. Its one thing to learn from others who
have been there and another to outright copy their work. The search
engines are very smart and usually detect page duplication. They may
even prevent you from ever being listed by them.
4. Using keywords that are not related to your
Many unethical website owners try to gain search engine visibility
by using keywords that have nothing at all to do with their website.
They place unrelated keywords in a page (such as "sex", the name of
a known celebrity, the hot search topic of the day, etc.) inside a
meta tag for a page. The keyword doesn't have anything to do with
the page topic. However, since the keyword is popular, they think
this will boost their visibility. This technique is considered spam
by the search engines and may cause the page (or sometimes the whole
site) to be removed from the search engine listing.
5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to assign
multiple keywords to the description of a graphic or layer that
appears on your website by using the "alt=" HTML parameter. If the
search engines find that this text does not really describe the
graphic or layer it will be considered spam.
6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't
hurt. Wrong.... Do not try to hide your keywords or keyword phrases
by making them invisible. For example, some unethical designers my
set the keywords to the same color as the background of the web
page; thereby, making it invisible.
7. Relying on tiny text.
This is another version of the item above (relying on hidden text).
Do not try to hide your keywords or keyword phrases by making them
tiny. Setting the text size of the keywords so small that it can
barely be seen does this.
8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules.
This is not so. Each has their own rule base and is subject to
change anytime they so desire. Make it a point to learn what each
major search engine requires for high visibility.
9. Using free web hosting.
Do not use free web hosting if you are really serious about
increasing site traffic via search engine visibility. Many times the
search engines will eliminate content from these free hosts.
10. Forgetting to check for missing web page
Make sure to check every page in your website for completeness, like
missing links, graphics, etc. There are sites on the web that will
do this for free.
This is just a few of the methods and techniques that you should
avoid. Do not give in to the temptation that these methods will work
for you. They will do more harm than good for your website. Not only
will you spend weeks of wasted effort, you may have your site banned
from the search engines forever. Invest a little time to learn the
proper techniques for increasing search engine visibility and your
net traffic will increase.