You know all that extra time you have to work on Search
Engine Optimization? [A little sarcasm there] Actually, I tried to
put together a list of quick things you can do that will help you
move a little higher in your Google or Yahoo results.
1. Get listed in more search engines.
There are tons of them out there. There are also many free services
that will help you get listed. Or just set aside some time to get it
done yourself. Here is a free search engine submission site that
will let you cycle through the top 100 search engines and get your
2. Get listed in more directories.
Again, there are a lot of them out there. Look for higher pagerank
directories. Improvingrank.com has some listed by pagerank. Look on
the left side of the homepage.
3. Clean up your html and check your links.
You want the bots to have smooth sailing through your site. Use the
tools on W3c.org and have a real person check them over too.
4. Get a few more links to your site.
Make them relevant and at least the same pagerank as you.
5. Make your page filenames descriptive and
Naming your page new_page_1.html is wasting an opportunity to
do some SEO. Use names that describe the content and keep the
6. Check your Title tags.
You can use 90 - 100 characters in the title, so add some
keywords. We know Google looks at them, and so do many more search
7. Check your ALT tags.
Searchbots can’t see pictures. Make sure you have ALT tags on all of
your pictures, and make sure they are descriptive and keyword rich.
8. Rewrite your URL (anchor) tags.
Good anchor tags (the text between the http: and /a tags) reinforce
the message and key words of your site.
9. Go post in a few forums and put your website in
Forums are a great place to put one way links. And you
can help somebody out at the same time.
10. Put together a text based sitemap and put it
on your site.
There’s a lot of navigation that spiders can’t
together a text-based sitemap gives the bots a way to navigate
around the site.
Fifteen minutes every couple of days will make a huge difference in
getting your rank higher.