Search engine rankings are an important factor to consider
when you have a website that needs more traffic. If your website
doesn’t have a good position in the rankings then no-one will find
it, so you need to make sure that your website is ranked highly
enough to be seen. The other important quality to getting high
traffic to your site is having a nice arsenal of links. The more
links that you have to your site the more traffic you will get, but
also, the more links to your site the more search engines like your
site. Keeping a nice supply of links pointing at your site requires
similar precautions and practices as getting high search engine
Although no SEO company can guarantee a high ranking for your
site, here are some tips for raising your search engine ranking.
Using these tips will not get you to the top unless your site is the
best out there, but they will at least put you into the positioning
that you truly deserve. After all, the internet is basically a free
market. You will naturally flow into the place that you deserve and
many search engines try to insure that you do not rise above or fall
below this position. This is why they are so strict, and this is why
you must keep yourself on good terms with them.
1) Content is an important factor in high search
Make sure that you have plenty of content throughout your
site with your target keywords in the articles. It’s also worth
doing a search for websites similar to yours and taking a look at
their articles for ideas. The more content you have the better. It
is generally a good idea to have between three hundred and five
hundred words per page, but more important than a quantity of
content is the quality of the content that you are providing. You
cannot just put out three hundred words of jargon and expect your
visitors to find it interesting and stick around for the long haul.
2) Your website’s URL can help you rank higher
with the search engines if it contains your keywords.
However, don’t think that naming your site after your
keywords will always help your rankings – you need to do more than
3) Search terms should be written out in text,
instead of graphics.
If you do use pictures, be sure to give them alt tags.
The alt tags in your pictures are almost as important as text. It’s
also a good idea to put some of your key words in links to other
pages. In the eyes of a search engine it is almost as good to have a
link to a page full of the content that the visitor is looking for
as it is to have the content that the visitor is looking for on your
page. If a visitor is looking for something that you are linking to
and he or she finds your page, they may look around your site on the
4) The title of your page is very important, and
making sure that you choose it wisely will make a big difference.
Terms such ‘free article on safe children's toys’, or
‘contact the children's toy expert today’ are good to use as titles,
for example – they would get you a high ranking. The title area is
the most important place to include your keyword phrases, so make
sure that you put them all in.
5) The navigation menu that appears on each page
of your website should include your page’s title.
6) Don’t just use the most popular keyword phrases
the market is so competitive that you should be sure to
include some niche keywords too.
7) Make sure that you don’t have a lot of irrelevant links on
The more closely related to your site your links are, the better
your chances of being ranked in a higher position.
8) You need to periodically update the content of
your website, even if it’s only a slight change, as websites like
sites that are kept updated.
9) You need to consider the fact most search
engines don’t like automatic submissions or multiple submissions –
submit once, manually.
10) Always be on the look out for SEO news –
staying up to date and using the latest techniques will
help you stay one step ahead of your competition.