What Is Organic SEO?
Put in the simplest manner possible, organic SEO is search engine
optimization done manually using no black hat methods, no underhand
methods and no automated scripting. It is the purest form of
optimizing your website for the benefit of search engines, while
still retaining interest for your site visitors, and done well it is
exactly the thing that search engines are looking for in a website.
Once they find it they will reward your site with better rankings
and improved positions within the search engine results pages.
Throughout the course of this article it will be referred to as
Understanding The Search Engines
Understanding Search Engines and their general concept is
vital to the use of effective SEO methods. Search engines enable
their visitors to enter a specific word or term, known as keywords.
Once submitted, all pages containing those keywords that can be
found in the search engine’s directory are listed on the search
engine result pages. Each page is “ranked” according to relevancy,
popularity and a few other factors. Therefore, in theory, the more
relevant a page is to a given keyword the more likely it will appear
at the top of the listings.
Introducing The Search Engine Spiders
Another important factor to remember about search engines
is that they don’t use real people to crawl the billions of websites
and judge how relevant they are. Instead they use automated software
called a “spider” or a “bot” that does this work much quicker. The
calculations that the search engine uses to determine the ranking of
a website are called algorithms and in the case of the major search
engines like Google, Yahoo and MSN these algorithms are changed on a
regular basis. The changes and the specifics of the algorithms are
not released to the public in order to prevent black hat SEOs from
manipulating their sites to reach the top of the pile despite
containing to information relevant to the search query or keyword.
Optimizing For Search Engines – Optimizing For
Of course to some extent, all of us reading this article
are probably guilty of altering our web pages to meet the whims of
search engines but it must be done in a positive and organic way. We
understand that optimizing a page purely for the benefit of search
engines spiders may massively detract from the actual value of the
site to your visitors. Search engines understand this too, hence the
evolution of the algorithms. With each new algorithm created and
usually patented by search engines like Google, we are getting
closer to a structure whereby sites are genuinely judged on their
value to visitors. It may sound like an Isaac Asimov novel but the
algorithms and the spiders are basically becoming more human like.
Basic Components Of SEO
The actual methods of optimizing your website are saved
for another article, but the basic components of an SEO campaign are
broken down into on page and off page optimization techniques. On
page SEO includes factors like keyword inclusion, content
optimization, page structure etc… whereas the main contributing
factor of off page optimization is inbound links. There are many
different factors to each of these areas and different SEOs will
give you varying information on which factors are the most relevant
to gain higher rankings. These extensive differences in opinion
occur because nobody is certain of the algorithm criteria.
The Benefits Of SEO
SEO is probably the most beneficial way to conduct
Internet promotion. It is highly cost effective, can yield long term
results and the leads it generates are opt in and targeted. This
doesn’t mean you shouldn’t consider trying out alternative methods
of advertising your site. For many, banner advertisements, press
releases (can actually be used as part of an SEO campaign as well),
PPC campaigns and sponsored listings prove to highly beneficial and
including these will help your site’s popularity.
To Cost Effectiveness And To Life
The cost effectiveness is easily determined when you look
at the potential of an SEO campaign compared to the method that many
consider to be the next best thing – PPC. A PPC campaign will
usually cost you anywhere upward of 5 cents per visitor generated.
This means that for every thousand visitors you receive you will
have paid $50. Some fairly basic SEO work on a web site containing
ten pages will generate this kind of traffic on a monthly basis
$50 doesn’t sound much but consider that you pay this in one month
to receive the desired one thousand visitors. Over the space of a
year you will have paid $600, and so on. Now consider that you are
competing for a relatively competitive keyword and you find that you
need to be paying a minimum of 50 cents per click to generate just
the one thousand clicks in a month. All of a sudden you’re paying
$6000 per year and you are still only getting one thousand clicks
every month. $6000 will buy you an awful lot of SEO work and you
should find that within a few months you are generating a lot more
traffic using SEO.
Targeted leads are the best type of leads you can
generate. It means that the visitors to your site are already
predisposed to the basic topic of your site and are interested in
what you have to say. It means that they will be more likely to
purchase goods or services from your site, click on affiliate links
or click Google ads to earn you revenue. Because SEO leads are
physically searching for the topic that your site relates to you are
guaranteed that they are interested in whatever you’re offering.
First of all they search using keywords relevant to your site. They
then read the description and name of your site and this further
compounds their interest in the page in question and click on the
link. Already they have become highly susceptible to the message of
your web page.
SEO is a webmaster’s greatest tool but treated badly it can quickly
blow up in your face. By ensuring you stick to the very letter of
the law and do not use any underhand methods you should soon benefit
from powerful leads that will frequent your site and earn you