There are five simple tasks that you need to do daily
to keep your site on top. Here they are:
You need to start off by managing your links.
This involves making sure that none of your current links are dead,
and you should also check if there are any sites linking to you that
you don’t know about. If your site consists of a large number of
links you should make sure that they aren’t getting out of control
and get rid of anything that is no longer relevant. Also make sure
that your links are sufficiently labelled to reflect the page that
they link to.
Re-order your links, putting the best ones first.
And putting them into categories if you have a high number of
links. If you have a links page with 25+ links it is a good idea to
turn it into a directory of some sort. This can even help you in
getting more links to your site in exchange for back links on the
directory that you have created. Also check the sites that you link
to and make sure that any back links that are due to you are still
there as you don’t have much reason to keep a link if you aren’t
getting the backlink that you deserve (if the back link was, indeed,
negotiated when you placed the link onto your site).
Process link request emails. Whenever you
receive requests for a link exchange, respond quickly. Not every
mail you receive will be a good one, and you should make sure to
check any site that wants you to link to it. If you are declining a
link request let the web master know why. Perhaps you have an incite
that they do not have. They may be able to fix a few things and then
become excellent link partners in the future. It is common curtesy
to inform the web master as to whether or not you are willing to
exchange links within two or three days of receiving a request. Web
masters will be even more impressed if you send them a personalized
message regarding your approval or disapproval of the link exchange.
Check link exchange forums. This is a similar
aspect to the above except that in this case it is more difficult to
keep track of all of the people who can potentially request links
from your site. There is a lot of spam on these sorts of things as
well as many really terrible and useless sites. If you encounter
such a site or forum member, inform them of your problem with what
they are doing and report them to a moderator/administrator if they
do not correct their behavior in a suitable manor. It is important
that these kinds of forums be kept clean or a search engine may
consider it a link farm more than an exchange service.
Finally, you should check each feature of your
website, to make sure it’s still working properly. The dynamic
content that you will probably include at some point must be
delivered properly. Any messages that are generated on the fly must
not be generated at misopportune times. The difference between a
quality dynamic site and a subpar dynamic site is that in a quality
dynamic site all content is delivered at the right time and
everything seems static and planned out.
Take your time with your website and make sure that you
do everything you can for it each day. Keep adding anything new that
you find, because updating regularly will keep search engines coming
back to spider more often. Updates are crucial and if you can follow
the patterns here of insuring quality and precision, you will
probably be able to come up with other ways that you can insure your
visitors satisfaction and your increased traffic, link count, and
search engine listings.
Never agree to link to someone’s site without asking for a link in
exchange, unless they offer to pay you – even then, you should think
twice. All your incoming and outgoing links need to be related to
your site’s content for you to be ranked high in the search engines.
Basic Link Checks.
Some sites use robots.txt to stop search engines from indexing their
links pages, in the mistaken belief that outbound links will count
against them. To check, just retype their URL with robots.txt on the
end (for example, http://www.website.com/robots.txt). If you see a
page that says ‘Disallow’ and has the URL of their links page, then
they’re not letting spiders index that page. Don’t exchange links
with that site.
You should also check to see if the website is being ‘cloaked’, and
report it to the search engines if it is. You don’t want to get
involved with these people – better to have them banned and out of
Does the site offering you a link have PageRank? Even if they do,
you should look at how it drops between the front page and the links
page. Be aware that new pages take a while to get ranked, so PR0
doesn’t necessarily mean a site that will never have any PageRank.
Take a look at how many links are on the page already. There
shouldn’t be more than 20 links – if the site breaks this rule,
don’t even consider it. Plenty of webmasters collect links, thinking
they’re helping their rankings, but it just has the effect of making
them look like link farms. Many of them don’t even involve linking
to the big spam industries, like casinos and adult content. There’s
no point in having a link from a site that takes links from just