Traffic. Everyone wants free traffic, and what better
way to get it than optimizing your site?
There are some very simple things that you can do to optimize your
site. If you want to get more from your website, then implement
these strategies, use these tools, and make your website spider food
for the search engines.
Below are some of the best sites I have found for optimizing my
1. Check your site.
Before you start tweaking your site, you need to make sure that it's
either in Google or not banned by Google.
The truth is, you want to optimize your site for Google, which is
now the number one search engine in the world.
It won't do you any good to optimize your site if Google won't
Use this tool to check your site.
Google Banned - http://www.googlebanned.com
If you can find the tools you need in a collection, this will
save you a lot of time, as well as frustration because you will know
exactly what you need to do to properly optimize your site.
You'll want to check different aspects of your site like page rank,
metatag information, and links. Nothing will drive your potential
customers away faster than broken links.
This site, in addition to offering a forum on search engine
optimization, also offers a nice collection of tools for helping you
optimize your site.
SEO Chat - http://www.seochat.com/seo-tools
These two sites also offer search engine optimization tools. It's
really a matter of preference, as well as what tools you need to
optimize your site.
Add Me - http://www.addme.com
Evrsoft - http://www.evrsoft.com
3. SEO Software
You can also use software to help you optimize your site.
Where software will help you the most is to actually help you
optimize your site for the keywords you are trying to target. It's a
waste of time to optimize your site if you haven't optimized for the
This is the software I use, and it's free. It works for both MAC and
PC, and it has some of the best documentation I've ever seen on
search engine optimization because it's written for the average
person. It also includes a basic search engine optimization training
course, a 50 page manual, and excellent, step by step directions for
preparing your website for the search engines.
Web CEO - http://www.webceo.com
4. ROR Generator/Robots Text GeneratorA what?
ROR is similar to a robots.txt file in that it gives
information about your site. The difference is that an ROR file is
in XML format.
You can use this generator to create an ROR file for your site, and
then paste a button to the main page of your website. When the
search engines spider your site, they'll spider this file and have a
better description of what your site is about.
I would also recommend that you create a robots.txt file because
this will tell the search engines what not to spider on your site.
If you own a members' area, or you sell anything, you don't want the
search engines spidering your download pages.
ROR Generator - http://www.rorweb.com/rorgenerator.php
Robots Text Generator -
5. Site Map
A site map is not only a great tool for letting your
customers know where everything is located on your site, it can also
help you with the search engines.
By creating a site map, you will have an index of all the pages on
your website. When the search engines spider your site, they'll find
all of the pages. This will help you with your rankings.
Creating a site map, especially if you have hundreds, or even
thousands of pages on your site, can be very time consuming. This
generator will speed up the process.
Spider Map Creator -
6. XML Site Generator
Google is now offering webmasters a chance to submit an XML site
An XML sitemap is a search engine friendly sitemap of your site.
This isn't written for your visitors though. It's written for the
search engines so that they can find all of the pages on your
Even if you include a sitemap on your site for your visitors, I
would still recommend that you use an XML sitemap. This can speed
the process of getting your site indexed by Google. This is an easy
way to make sure that all of your pages get indexed.
Creating a sitemap is easy. You can use the generator listed below.
Once you've created your sitemap, submit it to Google.
XML Site Maps - http://www.xml-sitemaps.com/index.php
Submit your sitemap to Google -
There's been a lot of talk about linking because linking is one
of the most important strategies for getting high ranking in the
The more links you have pointing back to your site, the higher the
page rank you will get, as well as creating a way for others to find
you. You can use this strategy to get referrals from other sites,
which is free traffic. It's targeted, and you are being recommended
by another site.
Before building your linking strategy though, you should check your
popularity. See who you are linked to first.
Link Popularity Checker - http://www.marketleap.com/siteindex/default.htm
Once you have checked your link popularity, begin by building links
back to your site. Below are two sites that offer directories you
can submit your site to.
Directory Manager - http://www.123promotion.co.uk/directorymanager/
Free directories that don't require a link back - http://www.directoriezsubmission.com/free-web-directories.htm
Linking can drive a lot of traffic to your site. The more backlinks
you have pointing back to your site, the more popular it will be.
You'll also get a lot more traffic.
Before you start to market, complete your site. Optimize it for the
search engines, and use these tools to help you get higher rankings.